The 12th China International Fertilizer show (FSHOW 2021), organized by CCPIT Sub-Council of Chemical Industry, was successfully held in Shanghai New International Expo Center on 22-24, June 2021.

The successful holding of this exhibition sends a signal shown to the world that China's fertilizer market and economy have recovered successfully. This exhibition pays more attention to technical exchange, information interaction, policy interpretation and the coordinated development of the whole industrial chain.

Although FSHOW exhibition, as the largest zone of China International Agrochemical & Crop Protection Exhibition (CAC), has experienced three delays and blocked international travel, the scale of FSHOW 2021 still hit a record high, with a total exhibition area of 30,000 sqm.

Exhibitor Data Analysis 

A total of 507 enterprises from 18 countries participated in the exhibition.

In the overseas exhibiting pavilion, although the epidemic has caused that some international regular enterprises can't participate, there still had exhibitors from 18 countries such as the United Arab Emirates, Ireland, Australia, Belgium, Poland, Germany, South Korea, Malaysia, the United States, Japan, Spain and the United Kingdom participating through their China offices, which fully reflects FSHOW's good reputation and popularity to the international enterprises.

The scale of seed, irrigation and agri-aviation pavilion has been further expanded, extending the industrial chain of the exhibition. The seed pavilion attracted 30 leading enterprises in the seed industry, including Anhui Longping Hi-Tech, China Seed Group, WINALL Hi-Tech, Hefei Fengle, China Vegetable Seed and Shandong Shofine Seed. The irrigation pavilion attracted 20 irrigation and precision agriculture solution enterprises such as Dayu Irrigation Group, Ningbo Irriplast Irrigation, Shandong Shunkailong, ANC Technology, Beijing TSC Smart Technology, Fuzhou Arthas and Suzhou Seapeak. In the agri-aviation pavilion, Yuren UAV(Zhuhai), Shenzhen Eagle Brother and Shandong Jiutian Intelligent Technology all attended with large stands.

Visitor Data Analysis

The three-day exhibition attracted 40,158 people to visit and negotiate, of which the number of domestic visitors increased by 20.20% compared with the previous exhibition. The long suppressed trade intention of the fertilizer industry was released onsite.

FSHOW Conference

"China International Fertilizer Development and Trade Conference" is one of the important activities in the same period of the exhibition. With the theme of "precision, efficiency and health", it attracted more than 1000 fertilizer industry experts, enterprise representatives, dealers and farmers. In two days, with six forums, 44 speakers were specially invited to deliver the speeches on the trend of fertilizer nutrient efficiency and product innovation technology, focus on the transformation and upgrading development ideas of fertilizer industry , current agricultural development situation, fertilizer registration and the latest policies, the development and application of biostimulants, the global development trend of foliar nutrition, the application of new substances and technologies in foliar nutrition, sugar management and fruit color transformation, continuous cropping obstacles and soil improvement, the research and application of humic acid fertilizer, the development and prospect of fertilizer additives and synergists, which deeply interpreted the problems encountered in the development of fertilizer industry at this stage, and pointed out the direction for the development of the industry in the next period. 

This conference has the two-line mode of live and online video broadcasting, so that overseas visitors can also participate in this event online.

Exhibition Award 

The 9th CAC awards ceremony was grandly held during the exhibition, Winners of Excellent Fertilizer Exporters, CAC Fertilizer Enterprises with International Influential Brands, 2020 Overseas Market Expansion Awards and CAC Recommended Suppliers 2021 were grandly announced, and 46 fertilizer enterprises took the award cup.

The First CAC Football Friendship Match

CAC football friendship match was held for the first time, 57 teammates from 49 enterprises in  agrochemical industry who love football actively participated in this football match.

Online Virtual Show Is Closely Combined with Three-Day Exhibition

While the offline exhibition was held, the online platform broke the space barrier, allowing overseas industry people blocked by international travel to share the industry event. Through the online and offline integration mode, it extends the exhibition service chain and brings more business opportunities and value to exhibitors and visitors. 

Comments from exhibitors and visitors

l  "Through the platform of FSHOW exhibition, we can contact friends and businessmen all over the world, so that buyers all over the world have a deeper understanding of our products".-- Mr. Zhang Lei, deputy manager of Foreign Trade Department of Hebei Monband water soluble fertilizer Co., Ltd.

l  "FSHOW has played a great role in improving the company's brand awareness. Many of our Asian customers meet through this window,"--- Dr. Lu Sen, general manager of Rural Liquid Fertilisers Pty, Ltd. from Australia.

l  "Many of our orders come from CAC, and this platform has provided us with great help and support"- Ms. Delia, Foreign Trade Manager of Yuren UAV (Zhuhai) Co., Ltd.

l  "Thank CAC for providing us with an international platform. CAC is one of the authoritative agricultural materials platforms in the world". -- Mr. Sun Rongjian, General Manager of Shandong COCOLY Fertilizer Co., Ltd.

l  "Since its establishment, the company has followed the pace of FSHOW to develop domestic and foreign markets. At present, under the condition of serious epidemic abroad, we are very pleased that FSHOW can be held smoothly.".-- Mr. Sam Qiu, Oversea Sales Director of Qingdao Haijingling Seaweed Biotechnology Group Co., Ltd.

l  "through the three-day display, we have contacted many targeted customers and achieved very good results"---Mr. Hu Wentian, Sales Manager of Ningbo Irriplast Irrigation Systems Co., Ltd.

l  "Under the adverse situation of the epidemic, FSHOW has been very successful."-- Mr. Robin  from Singapore.

l  "We really want to visit FSHOW in Shanghai. We can only participate in the forum through online broadcasting this year. Thank the organizers for their considerate service". ---Mrs. Isabel Wang from the Netherlands.

l  "FSHOW is a great platform, which makes us new to the industry learn a lot."-- Ms. Zhang,   a visitor from Shenzhen.

l  "the exhibition scale, product innovation, enterprise professionalism and forum depth of this FSHOW exhibition have been greatly improved with many highlights".--- Ms. Tang Yuping, Assistant General Manager of the International Business Department of Anhui Huilong Agricultural Materials Group Co., Ltd.