Key words of the passage: company; products; combination; market

Ubyfol, a Brazilian multinational that is a name in plant nutrition, announced the creation of Holding Uby Agro S.A, which will house the company's new businesses.

The structuring process was designed to support the group's growth, promoting more productive and sustainable agriculture through various solutions offered to agribusiness. With the development of all the businesses, the expectation, is that the holding will reach a turnover of R＄1 billion by 2025.

Holding Uby Agro controls Ubyfol, a plant nutrition company in the market for 35 years, Ubycover, a fertilizer coating segment, Allas Soluções Logísticas, a logistics operator that operates in the storage, transport, tracking, management segment, consultancy for cargo projects, and the new businesses included in the company's diversification plan, which provides for internationalization to Guatemala, Colombia and Argentina.

From this perspective, Holding Uby Agro S.A, owner of all businesses, was created to structure the company’s growth in recent years. Historically, Ubyfol has evolved at higher rates than the market. The expectation is to reach a 30% growth, based on the average evolution of the last few years.

All this progress results from the excellent performance of products, the expansion of its commercial area and sales force, access strategies that ensure capillarity, the offer of financial tools to subsidize producers and distributors, among other actions focused on the customer.

Ubyfol has evolved and matured as an organization aligned with good governance over management. The company's strategy included an acceleration of market access that has ensured leadership in sugarcane and cereals and expansion in other cultures such as HF and coffee. In addition, the contribution of scientific knowledge and mastery of recent technologies allowed the company to produce innovations focused on the customer.

In addition to organizing the company's operating rules, the holding company has created processes that guide decision-making, ensuring the company's transparent access to capital, reinforced by three additional points in the credit risk rating (the company's rating with the competent agencies). As a result, there was a reduction in fundraising rates and financial expenses.

“The combination of changes with the physical, technological and structural developments that we have been promoting has brought very positive results. We arrived here ready to expand even more, with agility and resourcefulness, positioning ourselves for the farmer as a great platform for innovative solutions. And the desire is none other than to become leaders in the vegetable nutrition market, and to get there based on our organizational culture and values,” stated Fabrício Simões, President of the Uby Group.

Fabrício Simões, President of the Uby Group

Source: Grupo Cultivar